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Bar and Restaurant Ads

The Biggest Mistake Local Restaurants Make with Facebook and…

If you’re new to running Facebook / Instagram ads it can be tempting to save time and energy and just hit “BOOST POST” and let the Facebook Algorithm to the rest. But, if you’re not careful you can be spending tons of extra money getting in front of people who will never spend a dime at your business.

As a marketer I always love to see what other businesses are doing, especially restaurants and bars. That industry is so highly competitive any advantage you can have over your competition helps. I’m always looking at ads that pop up on my Facebook and Instagram feed. When I see a particularly interesting or appetizing post from a restaurant or bar I’ll click it. You’d be surprised how many ads I see each week from restaurants 300 miles away or more!

If these restaurants were chains or expanding into Alabama or Tennessee I could understand, but most of these are small restaurants with one location in a state that’s hours away from me. So why am I getting these ads when I live hundreds of miles away from these establishments? Because whoever set up the ads overlooked one small detail that is probably costing them thousands of dollars each year.

The solution for this issue is easy, just make sure your location settings for your ads line up with your desired area. If you have a restaurant or bar in Los Angeles you don’t need someone from New York City clicking on your ad and wasting your dollars knowing they will probably never come to your business.

This is the reason we always suggest to use Facebook Ads Manager instead of just boosting posts. With the Ads Manager you have much more control over your ads and can increase the likelihood you’ll reach your target customer.

Three Questions to Improve ANY Marketing Campaign

Whether you watched the Super Bowl for the football, halftime show or just the commercials a huge amount of people had their attention turned to the last game of the NFL season. As with every year the commercials are a big talking point, and some brands did better than others.

We’ll give you three questions you can ask during the planning phase of your marketing activities to give you the best results.

Millions of Dollars wasted because they didn’t understand their goals and audience.

In 2018 there were over 80 commercials during the Super Bowl, not every one is a homerun, but every single one is expensiveThe average cost of a 30 second ad in 2019 was around $5 million. That’s more than a majority of small businesses will make this year all spent on a single ad. Now for most of these brands it’s a drop in the bucket and not a huge deal. The problem comes when you spend all that money on the spot, and even more on the creative and actually shooting and editing the commercial only for it to go over like a lead balloon.

In years past there’s usually a 5-8 commercials that really stand out as funny or emotional that really connect with viewers and more importantly potential customers. This year a lot of brand mailed it in with their big game commercials. There was trend of a lot of brands leaning on nostalgia. Even worse than having uninspired ideas are ideas that don’t accomplish anything or don’t resonate with your target customer.

Let’s look at one of Bud Light’s commercials for example. Bud Light for the past year has gone all in on it’s medieval themed commercials ever since the success of “Dilly Dilly”. This year they tried to keep the momentum going with another medieval commercial this time with Corn Syrup as a main focus. Here’s a link if you haven’t seen it yet.

I can’t speak for the minds behind the commercial I’m sure they meant well, but it was poorly executed. Knowing your audience is key and Bud Light and their creative team doesn’t seem to understand that their customers drinking Bud Light probably aren’t as health focused as other consumers and this not worried about corn syrup being included in their beer. While the commercial generated a laugh it failed to actually resonate with customers. And worse it probably cost them a few as seen with many corn farmers pouring out their supplies of Bud Light.

A failure to understand your customer and a failure to establish a concise goal for their commercial has now lead to controversy and will surely end up costing them extra money in PR damage control. And I doubt they’ve actually convinced anyone that was on the fence about Bud Light to buy their beer because it happens to not have corn syrup.

At the end of the day there are 3 questions you can ask to make sure any marketing activity is going to be effective.

  1. Does this help us accomplish a relevant goal?
  2. Will this resonate with our intended audience?
  3. Does it help us make money?

The One Thing EVERY Business Needs in Their Advertising…

Your company is leaving business on the table. With a smart retargeting strategy and execution you can help recover lost sales and increase your social media followers.

Don’t like reading? Click here to watch our video on retargeting for the hotel industry.

No matter what industry you’re in there are customers who leave your site without making a purchase, booking a room, or putting in their information. Every business would love to capture more leads or get more potential customers in their funnel. An easy way to do this is to implement a retargeting advertising campaign.

What is retargeting?

Retargeting is just a phrase for those ads you see after visiting a website or social media page without buying anything.

Why should we implement retargeting?

Studies show that it usually takes someone seeing something SEVEN times before they can actually recall it. If you’re running an ad or someone finds your site via google and you can’t convert them right then you probably won’t. UNLESS you can keep hitting these potential customers with ads and offers to keep their attention.

Is it Hard? How do we do it?

Back in 2010 retargeting was a lot more difficult than it is today. Thankfully like most things Facebook has made it pretty simple to implement a retargeting strategy. As long as you’re familiar with Facebook’s ad platform (not just boosting posts) you can set up retargeting ads in a matter of a few minutes.

Having a good strategy behind your ads is the hard part. Many companies just throw up pictures and a discount to try and lure people back. That can work but more often than not, it wasn’t simply price that kept someone from taking action. Your business needs to think through objections and try to find patterns of people leaving your website in your analytics to come up with a winning strategy to help you get these customers back.