“I don’t want to overwhelm people.” One of the most common quotes I hear when I sit down with businesses owners.
The fact of the matter is that almost every business is fighting a battle with one arm behind it’s back. For the most people people are spending more time on their phone than ever, but thanks to Facebook, Twitter, and Google they’re also seeing less of your content than ever before.
I relate social media and blog posts to swinging at pitches in baseball. You can’t hit the ball if you’re not swinging. You’re also not going to have a great batting average if you’re only swinging once a game.
Let’s look at it from a simple math perspective. Most companies post between 5-7 times a week on social media. Let’s take 6 x 52 weeks per year.
That’s 312 social media posts per year.
312 times you’re hopefully getting in front of your fans (I say hopefully because let’s be honest the algorithms will come into effect.)
If you just added 4 more posts per week…..
That’s 520 social media posts per year.
208 MORE opportunities to be in front of potential customers.
Now to keep the baseball analogy going, you can’t swing at bad pitches and think you’ll make the hall of fame. That means you can’t put out terrible or uninteresting content. Because the answer isn’t just post more often and get more customers. The answer is to figure out what your customers want to see and create posts and blogs about that. Come up with a plan and strategy ahead of time and create images and videos that can be used for multiple posts.
If you feel like your social media has gone stale. Get in touch with us, we’d be happy to offer so help.