Don’t Plan to Fail



That is a classic quote. It’s one that is central to our business. Before every week and before we create every campaign we set out a plan to help us succeed. 

A good marketing plan can take your social marketing from a chore to a walk in the park.  So many small and medium sized businesses don’t have a plan when it comes to social media, blogging or website. Instead of fighting a daily battle and struggling to execute, plan ahead and make it easier on yourself. 

If you don’t already, set yearly goals. Your goals can be as simple as we want 10,000 Instagram followers by the end of the year or they could be as abstract as, we want to raise awareness. Whatever you do, just set a goal and go with it. Then set quarterly or monthly goals that are in line with your yearly goals. Where most companies fail (even large ones) is that they don’t have a plan in place and goals set. After you have these things in place break it down weekly. Look at each social media platform and figure out what time you’ll be posting, and what content you’ll be posting. 

A favorite tools of ours is Google Calendar. It’s nothing special, but when used correctly, can be highly effective. It’s easy to use, and syncs across all of your devices. On Friday afternoon take the time to plan ahead your entire posting schedule for the next week. Your planning sessions can be as short or as long as you need them to be. The more details the better, but if you can go ahead and create events to remind you to post on each social media platform with details it can go a long way to make your week easier. If you don’t have photos, video, or other content needed for the next week’s posts you can also plan time to create the content that next week. 

Another helpful tip is that you can create different colors for different social media platforms or different actions. Your Facebook Reminders can be blue, while your email marketing campaigns can be great. Whatever works for you and your company. 

The most important thing to remember when creating your plan is trying to relate each action back to your monthly and yearly goals. How are you getting closer to accomplishing the goals set out to help your business grow? Will this blog post help us reach our 10,000 Instagram Follower goal? Will our new weekly email marketing campaign bring in more sales? These are things that you need to try and address during your planning sessions. 

Short term and long term planning is something that can take your marketing to the next level in efficiency and effectiveness. If you don’t know where to start, or still have questions feel free to shoot us an email or call us. We are more than happy to help you out.